TRUSTED BY LEADERS IN BUSINESS and sport

High performance strategy, beyond the game.

we help boards, executives, and organisations perform at their best using lessons from elite sport and high-performing businesses.

Tailored solutions to help your organisation compete at a higher level - whether you’re a sports organisation, business, or NGO, we design strategies that drive results.

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Meet Michael Redman

Sportify is the player businesses call on when the game is on the line.

Our Services

Business Coaching

Sportify helps commercial organisations and leaders perform like high-performing teams. We provide tailored business coaching, leadership development, and strategic commercial guidance to drive results.

  • Leadership development and executive coaching

  • Governance and board effectiveness

  • Commercial strategy, business growth and expansion

  • Talent management and team performance

Whether you’re a large corporate, SME, or NGO we help unlock potential and build high-performing teams.

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Sports Consultancy

At Sportify, we bring decades of experience in professional sport, business, and governance, to provide tailored support in:

  • Leadership development and executive coaching

  • Governance and board effectiveness

  • Talent management and team performance

  • Commercial strategy and growth

Whether you’re a national sporting organisation, professional club, or sports business, we help unlock potential and drive off field results.

Let's Kick Off


The business coach behind Sportify

With 25+ years leading professional sport, business, and civic organisations, Michael Redman knows what it takes to win. From founding the NZ Breakers and leading the Blues to successful business start ups and turnarounds in private business and multinationals, he combines strategy, leadership, and results.

Backed by a trusted network of experts, Sportify steps in wherever your business needs support.

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Read our Latest Blogs

The four things a professional athlete wants from a CEO, and what they mean for business

How Elite Sports Consulting Can Transform Your Organisation

A Tale of Two Expansions: Auckland FC and the Indian Panthers

Who we work with

National Sporting Organisations

Professional Clubs/Franchises

Founders and Boards

Private Equity/Family Offices

Government and City agencies

SMEs

National Sporting Organisations • Professional Clubs/Franchises • Founders and Boards • Private Equity/Family Offices • Government and City agencies • SMEs •

Ready to compete at a higher level?

Let’s talk about how Sportify
can help you get there.